What That’s A Awful Lot Of Cough Syrup publishes is a narrow set of specifics: fixed price levels, a catalogue of 154 named products, fabric weights on its core styles, a signature yellow woven label and Los Angeles production. Counterfeits are easiest to spot when you already know what the real cough syrup streetwear merch thing says about itself. Because matching them costs money, copies hardly ever match all five. The brand knows about the problem, and Desto Dubb has posted publicly about fakes in a video on his verified Facebook page. Nothing that follows needs special equipment or a paid authentication service. Do the reading calmly, before you pay: that is the whole exercise.
Take these in sequence and most questions answer themselves in under a minute. Without touching the garment, you can run the first two checks from a listing alone. The piece in hand, or a clear set of photographs, is what the next three need. Frequently the most telling signal of all is where the piece is coming from, which is what the last check covers. Read one failed check as a reason to slow down rather than a verdict. Two or more failed checks and you are almost certainly not looking at the real garment.
At the brand’s own store, core prices as of September 2026 are about $150 for a tee and about $200 for a hoodie or sweatpants, and these change over time. For the same styles, copycat listings land far lower, commonly between $45 and $95. That gap is not a sale at all; it is a different product. What is telling is a whole catalogue of cough syrup shirts and hoodies priced at a third of retail. The brand does run genuine markdowns, so a single discounted item proves nothing on its own. A $45 tee with this wordmark on it did not come from the brand.
Every genuine piece carries a name that appears in the brand’s own 154-product catalogue. There are recognisable patterns to the real names: the Classic Cough Syrup T-Shirt and Hoodie, the Double Cup Cargo Shorts, the Awful Lot Of Stincs capsule, and medical or horror references such as Big Pharma, Drankenstein and King Of The Kill. A Breakfast Of Champions Tee and a Skeleton Hoodie Black are among the names seen on copycat listings, and they appear nowhere in that catalogue. Chasing a particular awful lot of cough syrup hoodie? Search the exact product name against the live catalogue before paying. A name that does not exist is the cleanest evidence available. Checking takes about thirty seconds.
The brand prints weights on its core styles, and those numbers are expensive to replicate. You are looking for Classic tees at 6.5 oz 100% organic cotton, the Classic Hoodie at 16 oz 100% organic cotton, the Classic Sweatpants at 14 oz fleece of 80% cotton and 20% recycled polyester, and the Double Cup Cargo Shorts at 14 oz denim. Dickies pieces are 65% cotton and 35% polyester, and the boxers are 95% cotton and 5% elastane. A listing that offers only vague words such as premium heavyweight, or a figure that contradicts these, is worth pausing on. A 16 oz hoodie in hand is unmistakably dense and stiff when new. Note that many accessories carry no published weight at all, so silence on a pair of socks means nothing.
Named in product copy garment after garment, the yellow woven label is the most consistent marker across the line. On tees, the hem; on the Classic Hoodie, the wearer’s bottom left. Where a woven label belongs, a printed or heat-pressed tag is a serious warning sign, as is a label in the wrong shade of yellow or in the wrong position. A dense, even weave and visible threads are what a woven label has, and it is stitched flat and square to the seam. Other pieces carry their own hardware: a custom leather patch on the denim shorts, a logo woven waistband on the boxers. Check the stitching around the label as carefully as the label itself.
Most copies get the spelling wrong, and that is the detail to watch. The wordmark is the main graphic on most pieces, usually as a jumbo screen print across front and back. The brand’s spelling is with “A”, not “An”, and that is deliberate and is how the trademark is registered. Typing thats a awful lot of cough syrup into a search box without the apostrophe is fine, but a garment printed with “An” is not carrying the brand’s wordmark. Black and yellow are the brand’s signature colours, and some lighter tees use water-based prints that sit soft in the fabric by design. After the spelling, look at print registration, edge crispness and whether the ink has cracked before the garment has been worn.
The safest place to buy is the brand’s own online store or one of its confirmed physical shops: 7669 Melrose Ave and 312 W 5th St in Los Angeles, and 5410 Almeda Rd in Houston. Opening hours and trading status change, so confirm before travelling. A few patterns recur among the copies on any other storefront. They tend to advertise elaborate authentication procedures the brand’s own store never claims. Connections to the brand’s social accounts are rare, and their contact addresses often match no location the brand has ever used. Since the real store regularly sells through a large share of its size variants, a full catalogue of alocs clothing showing every size in stock is itself unusual.
In the table below, everything above is condensed into a form you can scan on a phone. In the middle column sits what the brand itself has published as of September 2026, and the right column sets out what the copies tend to do instead. Taken singly, none of these signals is conclusive. Because prices, stock and product names all change, the figures are a snapshot rather than a permanent standard. Together they are reliable, because a convincing forgery would have to match all six at once. That is the part counterfeiters never bother with.
| The check | What a genuine piece shows | Warning sign |
|---|---|---|
| Price | Tees about $150, hoodies and sweatpants about $200 | A full catalogue at $45 to $95 |
| Product name | A name that sits in the brand’s 154-product catalogue | Made-up names that appear nowhere in it |
| The fabric weight | 6.5 oz tees, 16 oz hoodie, 14 oz fleece and denim | Vague wording, or figures contradicting the published ones |
| The label | Yellow woven label at tee hem or hoodie bottom left | A printed tag, the wrong shade, the wrong placement |
| The graphics | A jumbo screen print; the slogan spelled with “A” | “An” in the slogan, plus soft edges and cracked ink |
| Seller | The brand’s own store, or the Los Angeles and Houston shops | Authentication theatre, no social presence, everything in stock |
Three factors make a brand attractive to counterfeiters, and this one has all of them. Stretching from about $150 to $350 across the line, the price band leaves a wide margin for a cheap copy to undercut. Demand exists among people who have never seen a genuine piece, because the name travelled far beyond the clothing. A line of text is the core graphic, and that is the easiest thing in the world to screen print onto a blank. Scarcity piles on pressure, because drops sell through and a large share of size variants sits out of stock at any given time. Sellers nobody knows are where that combination pushes buyers, and exactly where the copies wait.

It is recoverable, and worth handling methodically rather than quickly. Since disputes are decided on documentation, keep the listing, the order confirmation and any messages. With photographs of the label, the print and the inside seams, run the six checks and write down which ones the piece failed. Go to the seller first with the specific discrepancy, because a clear, factual description resolves a fair number of cases without escalation. If that leads nowhere, the platform’s buyer protection or your payment provider’s dispute process is the next step, and both run on deadlines, so start early. Refund requests within a month of purchase, with return shipping paid by the customer, are accepted under the brand’s own published policy, but that applies to its own store and not to a third party. Do not pass the piece on as genuine, and do not take it personally, because convincing copies are designed to pass at a glance.
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